News

Peanuts celebrates multigenerational fandom with new licensing partnerships and experiences

London, UK – 22 July 2025 – WildBrain CPLG, a trusted licensing partner for leading brands worldwide, is expanding its relationship with Sesame Workshop to represent the iconic Sesame Street brand in the Nordics (Norway, Sweden, Finland and Iceland). The new representation builds on a successful existing partnership in Iberia, where WildBrain CPLG has signed a range of new licensees.

The extended relationship follows the recent news that Elmo, Cookie Monster, Abby Cadabby and all their friends are coming to Netflix later this year, with an all-new reimagined 56th season of Sesame Street, plus 90 hours of previous episodes—available to audiences worldwide. The new season will feature fresh format changes, and the return of fan-favourite segments like Elmo’s World and Cookie Monster’s Foodie Truck.