Sitcom & Live Action (Brand-Integrated Sitcoms)

• • Integrating brands directly into the scripts of sitcoms, gameshows, or reality shows.

  • Ensuring natural brand appearances tied to real-life situations, providing both entertainment and promotion.

Example: In our series Xả Xì Chét, family and friend scenarios can naturally feature household appliances, financial products, or digital services, where characters use real products, making the brand presence feel organic.