Animation at Sunrise Media
Mentioning Sunrise Media is to mention one of Vietnam’s leading media and animation production companies. Since the 2010s, Sunrise has made a remarkable mark with the series Life’s Gifts (Quà Tặng Cuộc Sống) on VTV3 – a 2D animated program that became a “bedside book” for generations of young audiences. It is also one of the longest-running animated series on Vietnamese national television, continuously broadcast since 2010.
For more than 15 years, Sunrise Media has successfully produced a wide range of animated series, from traditional 2D to modern 3D, establishing the Sunrise brand as a household name in Vietnam’s animation industry.
Developing exclusive animated characters for your brand.
Telling promotional stories for products/services in the form of short films or animated series.
Case Study: Our series Quà Tặng Cuộc Sống (Gifts of Life), which produced hundreds of short films on humanitarian values, could partner with dairy, education, or insurance brands to deliver a core message of "protection, love, and companionship."
Integrating brands directly into the scripts of sitcoms, gameshows, or reality shows.
Ensuring natural brand appearances tied to real-life situations, providing both entertainment and promotion.
Example: In our series Xả Xì Chét, family and friend scenarios can naturally feature household appliances, financial products, or digital services, where characters use real products, making the brand presence feel organic.
Example: For a new product launch, Sunrise can produce animated clips, short comedy sitcoms, and a TikTok challenge series. This approach builds brand awareness while encouraging user-generated content (UGC).
Example: An animated short film titled “A Super Kid’s Breakfast.” The story follows a group of young friends who feel tired at school. Thanks to drinking milk every morning, they improve their learning and excel in sports. A milk brand is featured as the product that appears in the story, linked with the tagline “Start your day full of energy.” In parallel, a TikTok challenge, #HealthyBreakfast, is launched featuring the animated characters performing an "energy dance."
Example 1: A children's milk brand could collaborate with Sunrise to produce a 10-episode animated mini-series telling the story of a "superhero kid who drinks milk to become strong, smart, and overcome challenges." The series would air on YouTube Kids and TikTok.
Example 2: For a beverage brand's summer campaign, Sunrise could create an AR filter that "transforms users into the brand's animated mascot" with cool, refreshing bubble effects. Users can record and share videos on TikTok and Instagram.
Example: A beverage brand's "Summer Fairytale" campaign. We create a 5-video series of short fairytales. A modern-day Cinderella attends a summer party but feels tired from the heat. A "fairy godmother" gives her a bottle of the beverage, and she instantly becomes energized and starts dancing. Each episode ends with the brand's message: "Instant Refreshment – Enjoy Every Moment."
Content library: 10,000+ animation episodes & 1,200 sitcom episodes → easy to create tailored formats for each platform.
Sunrise Media deploys a comprehensive copyright management system, combining content recognition technologies (Content ID, Rights Manager) with a 24/7 monitoring team. We proactively detect and handle unauthorized re-uploads and establish standardized procedures to ensure all intellectual property assets are properly exploited, maximizing benefits for the owner.
Existing distribution ecosystem: 150+ YouTube channels (45B+ views), 12M Facebook followers, 3B TikTok views.
Our operations involve managing a global, multi-platform channel system powered by a strategic approach that is multi-lingual, multi-format, and multi-market. We Optimize Each Channel for ITS Specific Platform Features (Including Long-Form, Short-Form/Reels, and Live Content). Furthermore, We Leverage Advanced Data Analytics To Drive Sustainable Expansion and Cultivate A Larger Global Viewership.
Dubbing capability in 20+ languages → enabling global audience reach.
Copyright safety: Protect intellectual property, minimize global violations.
Sustainable growth: The channel is continuously optimized to expand the audience.
International cooperation platform: Ensuring a transparent and professional environment for global partners.
One message → multiple formats → cross-platform coverage.
Combination of entertainment – emotions – technology to maximize brand impact.
Boosts both branding and community engagement.